Risk Management

The new Staples brand identity has seen us sharpen our wit, open the dialogue, and look into providing real solutions for real problems. And because Risk Management lives on the negative end of the corporate spectrum, we wanted to keep the tone light. By visualising people going to extreme measures at work, we created space to address health and safety issues in the office without showing unpleasant consequences or boring product shots.

Credits.
Creative Director. Chris Barton
Concept & Art. Eamon O’Boyle
Concept & Copy. Laura Bury
Producer. Fleur Duseé
Account. Ruth Davis
Photography. Stephanie Pistel