Lotus Loyalty

Lotus is the oldest start-up on the block. Building on 75 years of racing heritage it is time to reposition the brand for the road. Transitioning from handmade to mass production and high octane to electric and environmentally better, Lotus is busy creating a marketing strategy for a new generation of drivers. Our task here was to create a content plan post-purchase. This Loyalty phase looks to inspire, support, and educate—solidifying a partnership with the consumer.