adidas Sportswear. Members Week SS23

 

Weekend escape vibes, we follow a group of friends hanging-out in nature. By juxtaposing urban style and city influences with natural landscapes, we put the outdoor-inspired collection back into its natural habitat with a Gen Z twist. Away from the clock-watching claustrophobia of the everyday, this idea is about getting lost to find your friends, yourself and your joy.

Credits.
Creative Director: Anna-Belle Mulder
Art Director: Sam Mackrill
Copywriter: Laura Bury
Photographer: Elliot James Kennedy